Product Updates

Stay up-to-date on the latest features and improvements on Simpu

All Announcements

2023 Release: Built for expansion

Integrations v2


We are thrilled to unveil our 2023 release, designed to enhance your customer engagement.


Our objective is to empower businesses to improve their customer interactions and seamlessly integrate Simpu into their operations. We strive to provide businesses with the necessary tools to effectively target and connect with the right customers.


Today, we're launching a variety of new and upgraded features including improved historical data, notifications, and notification settings, as well as new integrations with Jira, Shopify, Hubspot, and Zoom. Additionally, we're introducing new features like business hours, customer satisfaction ratings, reseller settings, custom fields, and virtual bank accounts.


Business Hours


Business Hours v2


We added a feature called business hours, which enables you to set the specific hours during which the company is open for business.


This feature now allows you to set your team's availability during the weekdays, with 9 am-5 pm as the default. You can now adjust the availability as needed. Additionally, queries outside of office hours will be automatically handled by our bot, which will notify your customers with an estimated response time and manage their expectations.


The Bot can be customized to suit any company's business/working hours. You can also set automatic replies for customers when you are out of the office.


- Business hours are used to calculate your automatic reply time.

- If a customer contacts you 30 minutes before your office hours start, the bot will notify them that you'll be back in 30 minutes and will display your office hours as 'Back in 30 minutes' regardless of when the customer messages you before your office hours begin.


When a customer tries to send a message outside of office hours, they’ll see the time your team will be back online.


If you selected "Weekdays" as your office hours and a customer attempts to message you during the weekend, the bot will automatically let them know you will be back on Monday or display your out-of-office reply and when you will be back to the office.


Reseller Program


This feature allows you to use Simpu's marketing platform as your own by customizing it with its own logos, colors, and branding. It is called white-labeling, which means the users can use our platform as if it was their own, without any reference to Simpu. This is useful for businesses that want to have a consistent brand experience for their customers and want to use our platform to reach out to their customers, but at the same time, want to maintain the look and feel of their own brand.


Customer satisfaction ratings (v1)


CSAT Ratings


This enables support agents to gather feedback from your customers after their conversations have been closed. Once a support agent closes a conversation, the bot will automatically send a survey link to the customer, asking for their feedback on the support experience.


It allows managers to track the performance of their support agents through rating reports. This helps managers to identify top performers and pinpoint opportunities for improvement in the quality of support their team provides.


The analytics dashboard shows a total view of all ratings each support agent gets.


Custom Fields


Custom Fields v2


We enhanced our contacts CRM feature by adding custom fields. Custom fields allow users to create fields that are specific to their business and customers, making it easier for them to store and update customer information.


Prior to this update, the only additional field that could be added was "Gender", however, with this enhancement, users will be able to store more information about their customers, such as their interests, purchasing history, and more. This will enable businesses to have a more detailed understanding of their customers and improve their customer engagement.


Virtual Bank Accounts


Virtual Bank Account


You can easily fund campaigns on Simpu by using the virtual bank accounts created for you. Once a user signs up on Simpu, they will automatically have access to a virtual bank account. This means that users can make bank transfers directly into their virtual bank accounts on Simpu, without having to manually reach out to Simpu support. This feature will enable users to run their campaigns more swiftly and efficiently, as they will no longer have to wait for manual approval of funding. This is a cost-effective and user-friendly solution for businesses to fund their campaigns on Simpu, it also provides an easy way for the business to keep track of their transactions.


Jira integration


This feature allows you to integrate their Jira account with Simpu, making it easy for you to manage and track issues related to your customer communication. With this integration, you can now create, track, and link issues with Jira directly from the Simpu platform. This means that users can handle customer issues more efficiently, without needing to leave the Simpu platform and switch between different tools. This will help users to streamline their workflow and improve their productivity by allowing them to manage customer communication and resolve issues in one place.


Zoom inbox integration


With zoom inbox integration, users can schedule meetings directly from the Simpu Inbox. This makes it easy for users to set up their next call with just one click, simplifying the entire process and making it more convenient for users. This feature streamlines the scheduling process, making it more efficient and organized, by avoiding the need to switch from your chat to schedule a meeting. This is valuable for businesses that rely on scheduling meetings with their customers, and it will help increase productivity.


Hubspot inbox integration


This allows our users to seamlessly integrate Hubspot's inbox into Simpu. This means that users can now manage their deals, contacts, and tickets directly from Simpu, eliminating the need to switch between multiple platforms. This is designed to make the process more efficient and provide more opportunities for success. With this integration, our users can quickly create, update or delete deals and contacts, and manage their tickets with ease, all from within Simpu.


Shopify inbox integration


You can seamlessly manage your e-commerce orders through Simpu. By connecting your Shopify account to Simpu, you can create new orders, cancel existing orders, and delete orders as needed. Additionally, you can make changes to your customers' orders directly from your Simpu account. This gives you a more efficient way to manage your online store and save time.




- It is now possible to Import previous chats prior to connecting an account on Simpu - can be as far as 3 to 6 months prior to the connection.

- You can now send out notifications anytime via email marketing, inbox, or live chat.

- It is now possible to choose notification tones from the newly added tones.

- Fixed a bug where a blank notification toast pops out when a user carries out actions

- Fixed a bug where empty popup toast occurs when a note is added to a conversation

- Fixed a problem where a validation error occurs when trying to save a canned response

- Fixed a problem where CSAT toggle switch is not working

- Fixed a bug where Simpu throws an internal server error when a user tries to resolve an Instagram (CSAT connected account) conversation

- Fixed a bug where CSAT Rating link sent out in email conversations causes the conversation to return to the Unassigned state.